On a hot summer day, a sign with the words “air conditioning” in it is a visual oasis. Just the thought of a blast of cool air! Heavenly.
I love the cool blue logo here, but what I love even more is the phrase at the bottom, “World of Comfort Ltd”. It suggests a sense of pride in the art of facilitating the right temperature.
I wonder when this sign was made. Decades ago I suspect. It’s a fine reminder of the wonders of climate control, no?
I love signs that take you back in time. Here’s one that looks like something from another era.
Look at it long enough and who knows, maybe you’ll be transported to 1950s Toronto, in the seamless way Owen Wilson’s character time traveled in Midnight in Paris.
The cartoony exuberance of the lettering is touching and the scattering of yellow stars adds extra zest.
I’m going to make a point of trying the coffee here and when I do I’ll report back. If I end up time traveling, I’ll let you know.
This wall of posters illustrates the virtue of repetition. See a word often enough and you’re likely to pay extra attention.
In this case the word is practically audible. It’s like listening to a somewhat manic language instructor.
The wonky lettering creates a playful feeling. Check out the unusual “K”. The quirky illustration is a perfect match for the eccentric appeal of the letters.
I can’t wait to try Mamaka’s spanakopita. If it’s anywhere near as flavourful as this poster, I’ll fall in love with it.
Now that July is here, it’s a great time to rethink your to do list and find ways to enjoy life more. Here is just the video to get you started. It’s by graphic designer Yaniv Fridman and to say that he has a gift for animating type and graphics is an understatement:
What’s your favourite use of type in the piece? I have a particular fondness for the “G” in “Give More”, which goes from being closed to open, but there are so many gorgeous moments to savour.
Here’s to a fantastic summer! And many thanks, Yaniv, for an inspiring message.
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TORONTO TYPE 