Archive for November, 2009

675

November 29, 2009

675

The New York Times recently ran a funny article about errors in typography and the intense pain they can trigger in people who adore type.

I completely understand the sensation of horror that a gaffe can arouse. But at the same time, in wandering the city and observing signs, I find it’s often the glitches and mistakes and points of failure that make something memorable.

For example, take this number I often pass by on Yonge Street. That painted seven bracketed by three-dimensional siblings is irresistible. I suppose the original fell off and needed to be replaced. I can just picture the resourceful signmaker who came up with this solution, thinking maybe nobody will notice the difference.

What about you? Do flaws in typography irritate you or delight you?

Castrol

November 25, 2009

Castrol

I enjoy looking at signs that show the effects of weather and time. Here I’m guessing that several layers of paint have washed away, leaving the first methodical brushstrokes. The result has the appearance of Pop art: think of the flags and targets of Jasper Johns.

It’s satisfying to imagine that signs that look polished and invincible might harbour something human and vulnerable underneath.

I Miss You

November 22, 2009

I Miss You

Five things I love about this sign:

1.  It blows up a private sentiment to billboard scale.

2.  It invites you to imagine stories about “you” and “I.”

3.  Its zigzagging ribbons have the kinetic elegance of a spiderweb.

4.  It’s soul-baring yet anonymous.

5.  It’s gradually unravelling, like a less and less potent emotion.

If it’s still there in the winter, I’ll photograph it again.

Positive

November 18, 2009

Positive

Stenciled lettering is one of the speediest methods of turning a surface into a sign. Like many things designed with utility as the foremost consideration, it can have a peculiar beauty.

I noticed this impromptu sign underfoot. Sometimes when that happens it turns out to be an advertisement masquerading as street art. Here something different is going on.

Perhaps it’s a statement about living with HIV and the sensation of being labeled. Or is it an exhortation to be optimistic? Its teasing ambiguity is also its appeal.

Hardboiled

November 15, 2009

Hardboiled

Here’s a perfect marriage between a slab serif typeface and a tough-sounding word. This sign is bold without apologies.

Is Hardboiled a crime fiction bookstore? A private detective agency? A breakfast joint where they only serve one style of eggs? No, no, and no.

Hardboiled is a t-shirt shop and I admire its punchy street presence.

it’s good to see you

November 11, 2009

it's good to see you

You’ll find this sign above the entrance to a bar and its implication is provocative: perhaps not only can we recognize buildings, but buildings can also recognize us.

The lowercase script has the intimacy of a friendly scrawl on the back of a postcard. To walk beneath this sign is to accept an embrace.

When you enter your local watering hole, isn’t this the message you secretly crave? (As opposed to “back so soon?” or “not you again!”)

Imagine if all buildings were this welcoming!

Super Convenience Centre

November 8, 2009

Super Convenience Centre

Who knew the word “convenience” could have so much personality? I spotted this sign in the Kensington Market area and its swooping energy makes me grin.

Stare long enough at the sly curves playing against crisp angles and you’ll start to feel woozy. That seven-sided “O” is a marvel!

I haven’t been inside the store and I’d be almost reluctant to enter. How could its contents possibly match the roller coaster exuberance of the sign?

Odds and Ends

November 6, 2009

Odds and EndsYou’ll find this sign above a Queen Street West junk shop that’s so jammed full of old clocks, scuffed paintings and garage sale clutter that you can hardly make it past the entrance.

A big orange “D” dominates the conversation. An “E” and “N” perform a lopsided dance. A rusty little “s” threatens to leave the party. There’s a garland of lights encircling the chaos.

I love this sign because it’s a perfect representation of what’s inside. It even suggests a mode of living: throw together the right castoffs and you might end up with ecstasy.

Welcome!

November 5, 2009

Welcome to Toronto Type! This blog is where you’ll find my photos of Toronto signs, along with my attempts to explain why I find these signs intriguing.

Get ready for a wild typographical adventure!