Archive for the ‘Revisions’ Category

Mr. Tobacconist

January 14, 2010

Mr. Tobacconist

I don’t know what Mr. Tobacconist was smoking while he made these signs, but the results are startling.

There’s a gleeful awkwardness in the strips of neon-coloured paper and freeform lettering, a feverish devil-may-care attitude. (I love the tiny “nist” underneath “Tobacco.”)

There’s also likely some thriftiness at play. Why bother commissioning entirely new signs when you can modify existing ones?

These signs are no doubt successful in attracting attention… but is it the right kind of attention?