In a city with as many languages spoken as Toronto, pictograms make a lot of sense. They hold out the promise of immediate understanding and universality. There’s something reassuring in the idea that we might all comprehend something in sync with one another.
Here a coffee shop simplifies its offerings into two silhouettes. The sign has a no-nonsense attitude and I wonder if that translates into what they serve and how they serve it. I have yet to visit.
Hmmm… is that bite out of the piece of bread a nod to the Apple logo?
TORONTO TYPE 