TORONTO TYPE

In a city with as many languages spoken as Toronto, pictograms make a lot of sense. They hold out the promise of immediate understanding and universality. There’s something reassuring in the idea that we might all comprehend something in sync with one another.

Here a coffee shop simplifies its offerings into two silhouettes. The sign has a no-nonsense attitude and I wonder if that translates into what they serve and how they serve it. I have yet to visit.

Hmmm… is that bite out of the piece of bread a nod to the Apple logo?

This entry was posted on July 12, 2010 at 10:48 pm and is filed under Pictograms. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.