Here’s a revised sign that caught my eye recently. You’ll notice that “99¢” has been obliterated, but is still faintly visible beneath white paint that doesn’t match the wall colour.
The original bargain may have been worth trumpeting at billboard scale… but stripped of its price, “hot dogs” now seems absurdly grandiose. That becomes the sign’s charm—a bold announcement of something unremarkable.
That and of course the long, long arrow (hot dog inspired?) that turns at the very last second.
TORONTO TYPE 
December 6, 2011 at 8:00 pm
Dang, I hate missing out on a good deal! I wish there was one painted like that saying: “Coffee – 5¢” right next to a Starbucks! lol
December 8, 2011 at 11:50 pm
There would be quite a line up no doubt. These days that would barely even pay for one sip!