TORONTO TYPE

I often pass this sign while riding the streetcar and it transfixes me every time. Is it her shellshocked expression that gets me? Perhaps it’s the contradiction between the idea of skin care and a sign that looks ravaged by the elements.

I’m also struck by the unusual choice of flowing script for the word “Scientific.” You would expect something more antiseptic. Against a faded backdrop, the word registers as nothing but a whisper.

Still, it’s her face that keeps me looking. This nameless woman, champion of Science, has become a landmark in my city travels. I’d be lost without her.

This entry was posted on February 8, 2010 at 4:11 pm and is filed under Damage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.