Welcome

Welcome

I admire the sneaky nature of arrows. They’re coercive in such a friendly and gentle way that you hardly notice what they’re doing. They steer you by the elbow and before you know it you’re in a new and surprising place.

This arrow is unusual in its sidewalk placement and the bilingual message adds to the sense of invitation. It’s interesting that the word “welcome” faces customers as they’re leaving the shop. It’s as if the sign wants to loop everyone back inside again!

Any guesses about what sort of business this announces? (I’ll have to do some homework myself, because I can’t recall!)

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