There’s something grand about a sign that isn’t content to be framed by one rectangular box, but spaces itself out letter by letter. These gigantic slabs affixed to the side of a building have the tactile allure of Scrabble tiles.
I have a confession to make: I only photographed the last three letters of the sign. I just couldn’t help myself! So here’s a challenge for all you sign geeks and type freaks: What’s the full name of the store and in what Toronto neighbourhood will you find it? C’mon, impress me!
TORONTO TYPE 
December 3, 2009 at 10:22 am
Hmmmm….I’m pretty sure it’s in the Kensington market area….across from the park….
December 3, 2009 at 1:21 pm
That’s correct! Very good! Now what’s the store name?
December 4, 2009 at 11:01 am
OK…i cheated and used google streetview – It’s SASMART, a Portugese mini-dept. store. I’ve always liked how it reflects one round of newcomers to the market while Grossman’s similarly strange mini department store on Augusta marks another.
December 4, 2009 at 4:55 pm
That’s funny! I guess if I have quizzes on this site, everyone will be hitting Street View!
David, you’re right, signs are interesting markers of history. I particularly like signs that remain behind when the businesses are long gone. Eventually I’ll post some of those.