There’s something grand about a sign that isn’t content to be framed by one rectangular box, but spaces itself out letter by letter. These gigantic slabs affixed to the side of a building have the tactile allure of Scrabble tiles.

I have a confession to make: I only photographed the last three letters of the sign. I just couldn’t help myself! So here’s a challenge for all you sign geeks and type freaks: What’s the full name of the store and in what Toronto neighbourhood will you find it? C’mon, impress me!


4 Responses to “Art”

  1. David McLachlan Says:

    Hmmmm….I’m pretty sure it’s in the Kensington market area….across from the park….

  2. torontotype Says:

    That’s correct! Very good! Now what’s the store name?

  3. David McLachlan Says:

    OK…i cheated and used google streetview – It’s SASMART, a Portugese mini-dept. store. I’ve always liked how it reflects one round of newcomers to the market while Grossman’s similarly strange mini department store on Augusta marks another.

  4. torontotype Says:

    That’s funny! I guess if I have quizzes on this site, everyone will be hitting Street View!

    David, you’re right, signs are interesting markers of history. I particularly like signs that remain behind when the businesses are long gone. Eventually I’ll post some of those.

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