Ezra’s Pound

Ezra's Pound

To make a chalkboard sign is to embrace impermanence. No matter how stylish or ornate the lettering is, it’s designed to be eventually erased.

What’s more, an outdoor chalkboard sign is vulnerable to bad weather. One sudden rainstorm and it’s wiped out.

This chalkboard sign for Ezra’s Pound in Liberty Village is super-enthusiastic, regardless of its temporary nature. It incorporates not one but three arrows and the word “Back” is full of flair.

This sign really, really, really wants to get you excited about iced espresso and I admire its conviction.

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