Chalkboard signs have a quirky, offhand way of commanding attention. I think part of the reason they can be riveting is that it’s rare to get a handwritten note these days. Coming across a chalkboard sign is like receiving a lovingly crafted message from a close friend.
Shopgirls is a Parkdale clothing boutique that amps up the appeal of chalkboard signs by creating a whole assemblage of them. I get the feeling they would have kept right on going, but the structure likely wouldn’t support much more.
This sign goes out of its way to be affectionate and if I were a woman, who knows, I just might obey its command immediately.
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TORONTO TYPE 
June 24, 2012 at 9:31 pm
YOGA JEANS?! Interesting… What will it look like?
I like the handwriting, which gives the sign a personal touch and makes it move inviting, it is kind of saying ‘I am a special clothes store!’, not just another clothes store…
Curious what do they write on the opposite side?
June 26, 2012 at 6:37 pm
Hi Andy,
Thanks for your comment. I should have photographed the other side too. When I’m back in the neighbourhood I will check to see if they duplicate the messages or it’s a different set on the other side.
You can see what a pair of yoga jeans looks like in this charming video:
Cheers,
Corneil