Get your butt into…

Get your butt into...

Chalkboard signs have a quirky, offhand way of commanding attention. I think part of the reason they can be riveting is that it’s rare to get a handwritten note these days. Coming across a chalkboard sign is like receiving a lovingly crafted message from a close friend.

Shopgirls is a Parkdale clothing boutique that amps up the appeal of chalkboard signs by creating a whole assemblage of them. I get the feeling they would have kept right on going, but the structure likely wouldn’t support much more.

This sign goes out of its way to be affectionate and if I were a woman, who knows, I just might obey its command immediately.

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2 Responses to “Get your butt into…”

  1. Andy Says:

    YOGA JEANS?! Interesting… What will it look like?

    I like the handwriting, which gives the sign a personal touch and makes it move inviting, it is kind of saying ‘I am a special clothes store!’, not just another clothes store…

    Curious what do they write on the opposite side?

  2. torontotype Says:

    Hi Andy,

    Thanks for your comment. I should have photographed the other side too. When I’m back in the neighbourhood I will check to see if they duplicate the messages or it’s a different set on the other side.

    You can see what a pair of yoga jeans looks like in this charming video:



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