It’s the big red “1” in this sign that commands attention, so prominent that it splits the name of the business in two. Even though it literally refers to one hour service. it has a “we’re number one” grandeur that feels victorious.
The number’s on my mind right now because exactly one year ago today I posted the first photo on Toronto Type. Thank you fellow sign lovers and type fanatics for coming along on this visual adventure! Thank you for adding your comments and for joining the movement to look at our city in a more attentive way.
This is just the beginning, so please keep returning to see what’s new. And don’t be shy: I welcome your responses to what I’m posting and I’d also love to hear about any interesting signs you’ve discovered around the city. It’s easy to get in touch.
Happy Birthday Toronto Type!
November 17, 2010 at 4:16 am
Hey Thanks for doing this number 1. A nice casual aside to life and the person