This sign doesn’t just have the look of coffee, it has the flavour of it too. Stare at it for a few moments and you’ll taste something dark, earthy and intoxicating. I love the idea that a sign can excite more than your optic nerve – it can also awaken your tongue.
Anyone recognize this sign? In which coffee shop will you find it?
TORONTO TYPE 
November 3, 2010 at 12:14 am
OK, gotta take a stab at this…is it is Balzac’s Coffee Roastery in the Distillery? It has that kind of look.
November 4, 2010 at 10:52 pm
Correct! You must be a serious coffee aficionado. As a prize I’d like to give you the sign… but I don’t think Balzac’s would like that idea.