TORONTO TYPE

This sign has the exuberance of a circus poster. It takes a daring designer to put pink, orange and white type on a black background. My guess is that this display of style dates from the seventies.

It’s layered like a sandwich and there’s so much going on that it asks for more attention than we usually give these days. Are we willing to look up from a mobile screen long enough to see this?

It doesn’t matter: the sandwich shop is long gone. The current business below is a clothing boutique. The sign continues to announce “14 Varieties” that we can only dream of tasting.

This entry was posted on January 28, 2010 at 4:30 pm and is filed under My Favourites, Numbers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.