Usually I don’t find signage announcing new condos noteworthy, but this string of letters and numbers caught my eye.

Read the sign downwards and you see the word “NO”, which might be what neighbours opposed to gentrification are saying. Read it upwards and you get the name of the development.

I’ve written before about the way neon has a way of promising enjoyment. Here it’s combined with colour-saturated numbers and the word “Oz”, which could very well set off powerful cinematic associations.

Let’s hope the building lives up to the pizzazz.


One Response to “109OZ”

  1. torontotype Says:

    This development is facing fierce opposition from some neighbourhood residents. Have a look at this recent article in Torontoist.

    The “NO” embedded in the sign seems fitting.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: