These letters look like they were kidnapped in Las Vegas and smuggled to Toronto. They have a showbiz razzle-dazzle that is perfectly fitting for a store that sells music.

Ever since the demise of Sam the Record Man, Toronto hasn’t had a sign that captures the larger-than-life joys of hearing music you love. But this one has a bit of that magic to it.

I like the fact that it’s a one-word sign with no brand name attached. Only when you check out the window display do you learn that the store is actually called Sonic Boom.

A restaurant labeled “Food” or a coffee shop labelled simply Coffee” might seem odd. But at a time when vinyl is a more rarified pleasure, maybe “Records” is all you really need to say.


3 Responses to “Records”

  1. Andy Says:

    looking at these seven characters, I kept wondering how they would be lit at night, one color each like a rainbow and then flow from left to right and right to left or same color for all and keep changing… like those neon lights in Vegas …

  2. torontotype Says:

    Hi Andy,

    Thanks for your comment. That sounds amazing. You should be a sign designer! I have no idea what these letters look like at night. I will make a point of walking on Augusta Avenue some evening and checking out this sign again.



  3. Andy Says:

    Thank you for your good words :)

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