The Ballroom

The Ballroom

This sign is urgent and nonsensical at the same time. Its hyperactive energy puts a smile on my face.

There’s a whole string of these along a redone facade in the club district, and even though they’re obviously unfinished, I like them exactly the way they are. The wrinkled blue film adds to the sense of drama. When it’s peeled away, what will be revealed?

A large sign higher up announces the business name more clearly – The Ballroom – and if that mystifies you, a little detective work will tell you this is a new take on the bowling alley.

Scrambled, the letters of the name have a mischievous pull, as if they’re on their way to spelling other things. Like bowling pins knocked over and rearranged, they’re alive with possibility.


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