It’s not often that you encounter the word “couture” abandoned in an empty lot. It’s kind of like discovering a beaded dress glittering in the gutter.

This is the name of a new condo that will be built on the site. The sales centre was recently taken down and I expect construction will begin soon.

For now, there’s just a bunch of prostrate letters here, a sales pitch tossed aside, a scrap of glamour seeming to be garbage.


2 Responses to “couture”

  1. swtcurran Says:

    i so would have hoped the fence and taken those letters!

  2. torontotype Says:

    It’s too late now! The sign is gone. I don’t know if the construction folks carted it off or if someone else nabbed it.

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