King of Kensington

King of Kensington

I like signs that make you do a bit of work to read them. Here the tattoos on a cartoon muscleman indicate what the shop offers and the bulging letters take some time to decode. The artist faithfully conveys the way inked flesh makes graphic design elastic.

A shirtless man advertising a clothing shop: yeah, we’ve seen that before. But this is no Abercrombie boy. This is a king with a jagged crown, a mustachioed ruler who proclaims “In Vintage We Trust.” For his authoritative yet comical presence, doesn’t he deserve some respect?


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