TORONTO TYPE

Honest Ed’s is a typographic wonderland. I could probably find hundreds of details to single out, but for now I’ll focus on just one, this snappy sign on the northwest corner.

I like the contrast between the high-velocity brushwork of “Canadian” and the more deliberate craftsmanship of “Souvenirs.” The s’s on either end look like they are doing their best to be serious, but there’s a barely suppressed smile in their wild curves.

And why not? Souvenir shopping should be fun, particularly at Honest Ed’s.

This entry was posted on January 21, 2010 at 4:43 pm and is filed under Contrasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.