Canadian Souvenirs

Canadian Souvenirs

Honest Ed’s is a typographic wonderland. I could probably find hundreds of details to single out, but for now I’ll focus on just one, this snappy sign on the northwest corner.

I like the contrast between the high-velocity brushwork of “Canadian” and the more deliberate craftsmanship of “Souvenirs.” The s’s on either end look like they are doing their best to be serious, but there’s a barely suppressed smile in their wild curves.

And why not? Souvenir shopping should be fun, particularly at Honest Ed’s.


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