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Castrol

Castrol

I enjoy looking at signs that show the effects of weather and time. Here I’m guessing that several layers of paint have washed away, leaving the first methodical brushstrokes. The result has the appearance of Pop art: think of the flags and targets of Jasper Johns.

It’s satisfying to imagine that signs that look polished and invincible might harbour something human and vulnerable underneath.

This entry was posted on November 25, 2009 at 5:02 pm and is filed under Damage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Castrol”

  1. Marinus Vanderspek Says:
    December 3, 2009 at 10:20 pm

    I am not very qualified to comment as you may already know but I have applied the Castrol product. On very many occasions!!!!! Whenever I used it the logo on the packagewas NOT faded. RV

  2. torontotype Says:
    December 4, 2009 at 5:17 pm

    Thanks Marinus! It’s interesting that logos can appear in such a huge variety of forms and contexts and still be quickly recognizable. Like human faces, they’re always changing and always identifiable. I wonder if it’s the same part of the brain that recognizes logos and faces.

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