Cho’s Discount Hardware

Cho's Discount Hardware

This sign looks a bit dilapidated, but that’s somehow appropriate. Wouldn’t it be strange for a discount store to have a flashy, expensive-looking sign?

Chunky, three-dimensional letters make up the word “hardware” and small, pointing hands act as bullets calling attention to the store’s offerings. Bilingualism widens the sign’s audience.

Did you notice the spelling error? It doesn’t bother me. It gives the sign an authenticity that slicker signs would have a hard time matching.


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