I was in Peterborough recently and noticed this banner. I’d like to say it was part of a massive project with endless versions of the word “Type”… but as far as I could tell, that wasn’t the case.

Still, I appreciate this small celebration of typography and its infinite possibilities. Perhaps it will trigger a movement and eventually the townspeople will be watching Helvetica and discussing the finer points of sans serif typefaces in local bars.

Typomania is catching, as Erik Spiekermann once warned.


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