TORONTO TYPE

This sign appeals to me for two reasons. One is the contrast between sleek letters and rough wood. It’s a striking juxtaposition that makes me curious about the world inside this restaurant.

The other reason is a detail, the unusual shape inside the “o”. You could read it as a cross section of a piece of macaroni. Or a piece of bread presented on a large white plate. What do you see?

It’s amazing how effective a variation can be in making a sign memorable.

This entry was posted on February 7, 2012 at 10:59 pm and is filed under Contrasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.