This sign appeals to me for two reasons. One is the contrast between sleek letters and rough wood. It’s a striking juxtaposition that makes me curious about the world inside this restaurant.

The other reason is a detail, the unusual shape inside the “o”. You could read it as a cross section of a piece of macaroni. Or a piece of bread presented on a large white plate. What do you see?

It’s amazing how effective a variation can be in making a sign memorable.


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