L. Berson & Fils

L. Berson & Fils

One more sign from Montreal and then I’ll get back to focusing on Toronto. This is one you’ll see while walking along St. Laurent in the Plateau area.

It’s a business that makes gravestones—signs when you think about it, the most permanent kind.

The sign is in French and Hebrew and I’m assuming the Hebrew text also says “monuments”. The work “fils” seems to be patched on and I wonder if there’s a different word underneath. Maybe it’s just a repair.

I’m struck by the positioning. A gravestone pulls your gaze earthwards, but this sign lifts your gaze to the sky.

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4 Responses to “L. Berson & Fils”

  1. Andy Says:

    looks like a gateway to the heaven…

  2. torontotype Says:

    Hi Andy,

    Thanks for your comment! It does seem like the sign’s placement is playing on images of heaven. I wonder if it was intentional.

    By the way, have you ever noticed that the clouds in Montreal seem so much more dramatic than those in Toronto?

    Cheers,

    Corneil

  3. Andy Says:

    I found the clouds in Toronto flat and far, probably because of the high sky ceiling and physiognomy of Toronto. And I rarely see a beautiful cloudy sky, I mean all white thick clouds like cotton balls in different shapes :)

    Been to Montreal twice only, once in winter, remember it was either snowy sky or clear blue sky. once in summer, I do remember when out looking downtown from the bridge on the island after visiting biosphere, the clouds was closer, more vivid and beautiful with Mont-Royal sitting below…

    Miss the feeling of walking uphill through McGill Campus then walk down Peel street… Got to do that again later.

    Cheers!
    Andy

  4. torontotype Says:

    You’re making me miss the city already! Thanks for your poetic description.

    One of my favourite signs in Montreal is the Archambault sign at the corner of St. Catherine and St. Denis. It runs down the side of the building and it looks amazing during a heavy snowfall because its red neon makes all the snowflakes nearby turn pink. It’s something I would love to capture for this blog. Look for it if you’re visiting again in winter!

    Corneil

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