I was in San Francisco earlier this month and took this picture while across the Bay in Oakland. Why do words in reverse have such a magnetism? They’re still legible, but at the same time they’re peculiar graphic marks that suggest the strangeness of all written language.
One thing I particularly love about this sign is the network of beams holding the letters aloft. From a distance it has the look of a cobweb.
Hope you’ve been enjoying your holidays!
TORONTO TYPE 
December 31, 2010 at 3:46 pm
I’ve replaced the image I originally posted with a cropped version. I wasn’t too happy with the dark areas in the first version, and this one also shows off the sign better.