General Hardware

General Hardware

What I enjoy about this type of sign is the fact that the words are assembled by hand. It’s a pleasingly low tech way of constructing a message.

It allows for easy revisions but it also invites creative mischief: Wouldn’t you love to shuffle the letters you see here to see what you could spell?

This sign is reminiscent of old movie theatre marquees. These days we’re more likely to encounter banks of LED lights when going to see a film: speedier to update I’m sure and no need for a stepladder.

If I recall correctly, this store was vacant when I took the photo. Who knows, perhaps the sign is already gone.


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