TORONTO TYPE

I noticed this truck while sitting in a cafe and dashed outside to take pictures. The design is so exuberant and over-the-top that I almost want to order furniture from this store, just so the truck will show up.

I like the way the business name doesn’t take centre stage but leaves most of the space to those wild, gyrating forms. The contrast is powerful: well-behaved lettering in black, white and grey next to colour-saturated mayhem.

Those letters stand at the edge of a crowded dance floor and may be on the verge of joining in.

What do you imagine this store’s furniture looks like?

This entry was posted on April 19, 2012 at 10:59 am and is filed under Contrasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.